4 Essential Digital Marketing KPIs to Track For Your Next Campaign
Digital marketing KPIs are metrics that allow you to gauge the success of your online efforts and measure the return on investment. Choosing the right digital marketing KPIs — at the right time and in the right way — can make a difference between a successful campaign and one that is simply busywork. Digital marketing is not about flashy images and big numbers. It’s about getting the right results for your target audience.
Measurement can be a hard subject to explain, but KPIs are the ideal way to quantify how effective your digital marketing efforts are. They define what’s realistic, what’s possible, and how much effort is required to get things done.
WHY YOU SHOULD TRACK YOUR DIGITAL MARKETING KPIs
Tracking your marketing KPIs can benefit your business in several ways. First, when you know what works and what doesn't work in your marketing campaign, you can allocate more resources to strategies that work and reduce expenditures on those that don't.
Tracking KPIs also allows you to identify trends so that you're not wasting time or money on ineffective tactics. Finally, tracking lets you measure the impact of changes and improvements to your campaigns across multiple channels, leading to a better holistic understanding of your business' performance.
CHOOSE THE RIGHT KPIs FOR YOUR CAMPAIGNS
When evaluating the performance of your digital marketing campaign, look at metrics such as conversions and visitor volumes. These are key indicators that will inform you about how effective your marketing has been. When setting up basic analytics for your campaign, it is useful to start with just a few key metrics such as visits or number of purchases from your website.
You can then analyze these metrics to see whether or not they are on track. If you have an analytics tool (such as Google Analytics), you can see the impact at a high level but not really drill down into individual performance indicators for each goal or site.
For example, if traffic is steady but conversion rates are low, you might want to tune some aspects of your website like call-to-action or button colors in order to boost response rates more effectively.
Website Traffic
To create a strong, relevant branded campaign content, you need to understand which KPIs are driving your search engine traffic. This KPI helps you tell where your organic traffic is coming from, so you can priorities creating content that's user friendly. It's possible to attribute this traffic to your SEO strategy by analyzing your site's performance in terms of search engine rankings and engagement. If these numbers are favorable, then your strategy is going well.
Landing Page Conversion Rate
Whether you've developed a dedicated landing page as part of your campaign or you're directing your audience to specific pages on your website, understanding how each is performing regarding conversions is essential. These metrics can help you determine whether or not your content is engaging, user-friendly, and valuable to the target audience. While they are important in an overall sense, they can also act as a channel that helps you understand how your content is performing.
Return On Investment
The number one data point that any digital marketer should track is the Return on Investment (ROI). You can use Google Analytics or a custom built campaign tool to track this metric. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results. By tracking the effectiveness of your digital marketing efforts, you can make the right decisions about how to allocate resources.
Cost Per Click (CPC)
This KPI will help you to visualise your average spend on your different paid marketing activities including CPC (Pay Per Click) , display ads, and retargeting. The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities.
Let’s connect if you want to take your marketing campaigns to the next level. Our digital marketing experts are here to provide you with great examples of key metrics and KPIs so that you can make the most of your marketing spend.
