Organic Search vs Paid Search or Google Ads Vs SEO
Which is best for generating leads?
When creating an online presence for your business, you have a few different options. You can create a website, start a blog, or invest in paid advertising.
But the critical question is which is best for your business to generate leads from?
In this post, we'll compare paid ads and SEO and help you decide which one is right for you.
Keep on reading for some helpful facts!
What are paid ads?
Let me define it in simple words.
Say you hire someone, and their job is to bring new customers to your shop. They are standing out there holding your banner and persuading people to visit your shop. Every time they hook a customer to your shop, you pay them.
Now, consider that person as the platform you’re using for paid ads, and that platform will show your ad to people roaming on the internet (Google, Facebook, Tiktok, Snapchat, and more).
This is what Paid ads are. Paying for only the action.
So, now you know what is Paid ads. Let’s dive into the pros and cons of it.
Pros of Paid Ads
Quicker Effect: Unlike SEO, you get to see the results quickly. Your stats are up and high as soon as your paid ads campaign is live. In comparison, SEO can take about months to get the result you wanted or some of it.
You’re in Control: You set the budget according to your needs. You know how many leads you want and at what cost. You know when to pause when you get the results. This enables you to be in control. While because of regular algorithm updates, SEO can take a lot of time, and you don’t know it. This costs you more (if taking help from a digital marketing agency).
Google Updates Don’t Matter: Whether Google releases algorithm updates every hour of the day or not, it doesn’t matter for your PPC campaign (that was explicitly for Google). For other platforms like Facebook, it isn’t the case of algorithms, and you get the results the way you wanted.
Cons of Paid Ads
Bucks for the Results: You gotta pay to get the clicks and conversions. The more you spend, the better results you’ll get. You have to bid even higher if the niche you’re into is highly competitive. In contrast, SEO requires constant work, not money.
You Have to Keep it Running: This is the most annoying thing about PPC. It’s like a baby that you have to look after all the time. To get the results under budget, you or some paid ads specialist you hired have to keep a check on the campaigns almost all the time. In contrast, SEO can be automated, and it keeps running 24/7 without anyone supervising it.
We are done with Paid ads. Let’s discuss SEO.
What is SEO?
In layman’s terms, SEO is telling the search engine that this website contains the content about this very topic. And SEO technically is optimizing your website content according to the Google algorithms to rank your website at better positions.
Ranking your website on search engine results is the sole purpose of SEO. You use the keywords, put in the consistent work, and then wait for the results (more organic traffic and more clicks & conversions).
Now, hopping in the pros and cons of SEO.
Pros of SEO
Less Costly: For SEO, you may have to spend money when optimizing the content on your website (when taking help from an SEO expert), putting in the right KWs, and stuff. But after that, unlike paid ads, no money is needed when a person clicks on your website.
Does the Work in the Longer Run: SEO takes a lot of time, but it can be fruitful for a long time. It can be on top against a keyword for months and bring new customers without a single penny spent.
Stability in Ranking: Once you have correctly optimized your content, your website is ranked on top, then it can hold its position for months without bothering you. At the same time, PPC ranking on Google keeps on changing based on the daily competitiveness.
Cons of SEO
Time Taking: SEO is a time taking process. Your website can take several months to get to the ranking and get the desired results. Even after months, you cannot be sure about the results. Whereas paid ads deliver results faster.
SEO is a Continuous Efforts: Even if your site is ranked, you cannot say it is completely optimized. If you want your website to be consistent in the rankings then in that case, SEO needs to be done constantly and tailored according to the new algorithm updates.
It is time to answer the vital question.
Which is best in generating leads for your business?
The answer to this question is more simple than you think. A blended approach is best.
You cannot prefer one over the other. If you’re gonna drop one, then you’ll drop its benefits too. SEO is time-consuming, but we recommend you keep on doing the SEO for the long-term wins. Paid ads will suck the money but use them to get the leads faster.
Tectanic is a digital marketing agency that can help you grow your business using the best techniques for your industry. We have years of experience in paid ads, and we know how to generate leads using proven methods. Contact us today to learn more about our services and how we can help you achieve your business goals.
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