The 5 Key Differences of Facebook Ads VS Google Ads: Which is Best for Your Business?
Curious about which advertising platform is better for your business - Facebook Ads or Google Ads? In this blog post, we'll compare and contrast the two platforms to help you make an informed decision. We'll dive into the pros and cons of each platform, as well as how to get started with each one. So, whether you're just getting started with google advertising or Facebook advertising or you're looking to switch up your game, keep reading for all the info you need!
Cost per click:
CPC (Cost per click) is one of the significant differences between Facebook ads and Google ads. One of them is much higher than the other, but the higher one has its privileges. This also depends upon the niche we are targeting. If we are dealing in law, insurance, and other high competition fields, then CPC will be high. On the other hand, less competitive niches have relatively low CPC.
The numbers…
For high competition niches, the CPC on Google ads could be anywhere between $50 to $100.
On Facebook ads , the maximum CPC is $3. If it’s over $3, there must be something wrong, and you need to revamp your strategies.
Ease of using Google ads manager & facebook ads manager
Say you’ve started your campaign ad, and it is not reaping the conversions expected. Then you gotta make a bit of change. Now, how easy is it for you to do that?
Both the platforms are pretty easy to use.
Google has a simple dashboard that is easy to navigate and gets you exactly what you need in just a few clicks. The more accessible version is Express Version, the more Advanced Version is a bit complex, and you need some time to figure out what is actually going on.
Facebook has an Ads Manager, and it is intuitive & easy to use as well. There is only one version of it and no Advanced Version. This one version is enough for your needs.
Audience engagement
In marketing, audience engagement metrics are two: CTR (Click through rate) and ROAS (Return on ad spend). Let’s boil them down to what they are.
CTR is the rate at which users do what you want them to do. That can be tapping the show more button or clicking the link you’ve provided. If the CTR is 1%, then it is good. If it is less than 1%, there is something wrong with your campaign.
ROAS is the return you’re getting on every $1 spent on ads. Basically, it is the money you’re investing and the output revenue you’re getting out of it. If ROAS is 2x or more, then it is good.
Variations in ad formats
The two have very different ad formats.
Let’s talk about Facebook advertising first. Marketers got more freedom when making a Facebook ad. That means they can use the creative part of the brain. Moreover, ads on Facebook are usually more appealing because the images complement the texts.
Whereas Google advertising has a pretty limited space to play around creatively. Headlines have just 30 character limit, and descriptions have 90. Some ad extensions can add additional text spaces, but the limit is still there. This makes it difficult to make Google ads eye-catching.
The scale of audience & audience targeting ability
To start with let’s throw some stats and these are in billions.
Google has 5.8 billion+ searches every day while Facebook has 1.73 billion active users. These billions belong to different ages and versatile characteristics. This enables marketers to target any kind of audience related to any age range they want.
When it comes to targeting ability both platforms are brilliant. There are two categories of audiences. One is that have already engaged with your brand and the other is the cold audience that marketers can target based on their interest. From the real stats, it is seen that a lookalike audience is the best when it comes to return. So, if you’ve got good data, lookalikes are the key to the success of your campaign.
Now comes the real question
Which one should you opt to yield the best results for your business?
From the case studies, we’ve seen that a mingled approach is best. We cannot undermine one over the other.
Facebook has its unique features like more visuals that get high engagement, while Google has vast platforms (Youtube, Google.com, Gmail, and the whole GDN Network).
In a nutshell, we recommend you to use both facebook ads and Google ads in a well-planned way and for that Tectanic can help you.
If you want to grow your business and likely beat your competitors, contact Tectanic today. We use expert unified marketing strategies using both Facebook & Google Ads that will take your business to the next level.
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