BFCM Holiday Marketing Tips 2022
If you don't want to spend Q1 of 2023 playing catch up, it's critical to start building that momentum in Q4 of 2022. You know what they say: an object in motion stays in motion. And I'm hoping you're taking action now because it's going to make a huge difference on how much potential you have to grow next year. Q4 has some of the biggest growth months in the year for online business. With brands looking to use up their budgets, and consumers feeling super spendy, content creators and small business owners tend to make a lot of money in quarter four.
Not sure where to start? Not to worry, we have got you covered. In this blog we'll teach you how to leverage your customer data and make meaningful connections with customers. You'll also learn how to drive sales and generate leads, which will help you bring in more revenue as a result.
Holiday Marketing Tips
Create a budget:
One of the most important things you can do to ensure your business runs smoothly this holiday season is to make sure you stay within your budget. It's true that gift giving can help to boost sales, but if you are spending money you can't afford, then it won't help at all. Make a budget, keep it realistic and stick to it.
Prepare Your Inventory:
The peak season for holiday sales is upon us and you know what that means: increased stress, crazy working hours and limited time off. You need to start thinking about what you need to do so every customer can have a great experience shopping in your store.The holiday rush is coming and there's no way to avoid that fact. The only thing you can do is prepare yourself, which means planning ahead and making sure that your high-season inventory has been ordered or organised.
Prepare for Cyber Monday/ Black Friday:
The holidays are a wonderful time for retailers. Sales go up, consumers come out in droves and businesses generate a nice chunk of revenue. But if you want your sales to be effective, you need a clear plan. If you think it's too early to start preparing; you're wrong. In fact, even before Thanksgiving, you should start looking at what sales you'll run next month and how to launch them. Start thinking about your emails and advertising strategy now—so when the time comes (tentatively on Cyber Monday and Black Friday) you can hit send!
Create a Seasonal Landing Page:
Many businesses make the mistake of not creating separate landing pages for their product offerings. Not only are campaign-specific landing pages a must (for any time of the year), but it can also be helpful to give your landing pages a holiday theme or flare. Make it clear that you’re offering something special for this specific time.
Every year, you can expect more items, new movies, gift ideas and products (and even foods!) to pop up throughout social media feeds. And since everyone’s talking about holiday cheer all around us, it makes sense that your digital storefront should include festive holiday decorations to match the season. Optimal e-commerce optimization can boost conversions, sales, and customer satisfaction for your website.
Choose the right marketing channels for your brand:
Despite the challenges of figuring out which marketing channel is the best, it's something you'll want to do in order to ensure that your holiday season campaign plans are profitable. Your business will benefit from implementing a holiday marketing plan that's laser-focused on your target audience, with engaging content and messaging that attracts customers' attention. You can choose from the following channels.
Social Media:
Holiday season is a time for giving and spreading joy. You'd be surprised at how many people are struggling to find what they want this holiday season, because they aren't selling themselves well enough. The good news is that there are cool ways to make more money on Facebook , Instagram , LinkedIn , Pinterest , Twitter and lots more. It can be as easy as promoting your own blog post or using ads to increase your reach with new customers.
Email Marketing:
You should run a holiday email series or include holiday deals in your regular newsletters. This will help get you more sales and increase your customer base for next year.
Create special offers that are only available during the holidays. You might offer a discount on all orders at certain times or offer free shipping or other perks only during the holidays.
The holidays are one of the most important times of the year for retailers and brands. In order to stay competitive, they must leverage their promotions and sales events during this time period. If you have an existing business and want to grow it during this time, then it is important to use these opportunities wisely.
Tectanic can help you take the right steps at the right time - both during the campaigns and years to come. Let’s get on a call and discuss!
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